PENGARUH ANCHORING BIAS DAN LOSS AVERSION TERHADAP KEPUTUSAN INVESTASI INVESTOR DI MNC TRADE SYARIAH KOTA KENDARI

Abstract

Penelitian ini ditujukan untuk mengetahui pengaruh bias perilaku keuangan Anchoring Bias dan Loss Aversion yang dimiliki oleh investor yang ada di MNC Trade Kota kendari. Penelitian ini menggunakan 59 responden investor aktif yang diambil dari lembaga sekuritas yang ada di MNC Trade Kendari. Teknik pengumpulan data menggunakan kuisioner yang kemudian dianalisis menggunakan alat analisis regresi linear berganda. Berdasarkan hasil penelitian ini terdapat pengaruh anchoring bias dan loss aversion terhadap pengambilan keputusan investor di MNC Trade Kota Kendari. Seacara terpisah perilaku anchoring bias tidak berpengaruh signifikan terhadap pengambilan keputusan investasi hal ini di sebabkan oleh investor lebih focus pada pengetahuan dan informasiatas saham secara teknikal sedangkan perilaku loss aversion perpengaruh signifikan terhadap pengambilan keputusan investasi investor di MNC Trade Kota Kendari sebab investor lebih cenderung dipengaruhi oleh sikap risk averse dalam melakukan pengambilan keputusan.

Kata kunci: Behavioral; Anchoring Bias; Loss Aversion; Keputusan investasi

This study aimed to determine the influence of the bias of financial behavior of Anchoring Bias and Loss Aversion owned by investors in MNC Trade in Kendari City. This study uses 59 active investor respondents drawn from securities institutions in MNC Trade Kendari. Data collection techniques using questionnaires which are then analyzed using multiple linear regression analysis tools. Based on the results of this study there is the influence of anchoring bias and loss aversion on investor decision making in the MNC Trade in Kendari City. Separately anchoring bias behavior does not have a significant effect on investment decision making because this is caused by investors to focus more on knowledge and information on technical shares while loss aversion behavior has a significant influence on investment decision making in MNC Trade in Kendari City because investors are more likely to be influenced by attitudes risk averse in making decisions.

 Keywords: Behavioral; Anchoring Bias; Loss Aversion; Investment Decisions